Designing Human-Centered Solutions for a Digital World

I’m a Senior UX/UI & Brand Systems Designer with over 15 years of experience, creating accessible and conversion-focused solutions that transform complex ideas into measurable business results.

About My Design Journey

As a designer with a multidisciplinary background in UX/UI, branding, and packaging, I craft intuitive, human-centered experiences across both digital and physical touchpoints.
My passion lies in Digital Health and MedTech, where I design solutions that improve both patient and practitioner experiences – from the MamaPapaCare mobile therapy app (WCAG-compliant and AI-assisted) to digital tools that optimize workflows and enhance care delivery.
With 118+ successful international projects and nearly two decades of remote collaboration, I bring a strategic mindset, cross-cultural communication, and efficiency to every partnership.

I help businesses transform ideas into seamless, scalable design systems that truly connect with people and drive results.

My Expertise

01

Brand & Packaging Design

Full-cycle Packaging Design (concept → print production)
Brand Identity Systems and Guidelines
Label & Product Series Design for CPG / Wellness / Beauty
02

Print & Exhibition Design

Trade show and retail materials (roll-ups, flyers, brochures, catalogues)
Corporate and investor presentation design (PowerPoint / PDF / digital)
Event branding, booth visuals, and POS materials
Print Production coordination (EU / US standards, CMYK / Pantone)
03

Digital & UX/UI

Marketing websites and landing pages (WordPress / Figma)
UX/UI design for wellness and e-commerce products
Design systems, prototyping, and accessibility (WCAG 2.1)
+

years of remote work

years in UX/UI & Web Design

years in Graphic Design

completed
projects on Upwork

Open to New Opportunities

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