Industry: Health Tech / Smart Devices / Wellness

I created the complete packaging design for Cleeth, a modern oral care brand offering high-quality products through a convenient subscription model. My work included:

• Electric toothbrush branding
• Toothpaste box and tube design
• Mouthwash bottle label
• Dental floss container sticker design

Project Overview:

Cleeth is the first Czech brand to offer a complete oral care set by subscription — including toothpaste, mouthwash, dental floss, and a sonic toothbrush — all delivered directly to the customer’s door.

The brand’s mission is to improve dental hygiene through simplicity and consistency. The subscription model is designed to prevent people from forgetting to buy dental products or being unsure which ones to choose — a common issue that leads to poor oral health.

I focused on creating a clean, fresh, and trustworthy visual identity that reflects the clinical quality of the products and the convenience of the service. The minimalist yet bold packaging highlights product functionality while appealing to modern health-conscious consumers. Each product was designed to feel cohesive and aligned with the brand’s commitment to high standards and effortless daily routines.